Here it is! The animated version of my TROWFLOX logo update.

Previously, I used the Lottie framework to embed my animation on my website using JavaScript. The main advantage? Extremely low file sizes.

Planning to do the same with this new animation, I stumbled upon a major problem. The Lottie plugin for After Effects does not support Ae's native Effects. As you probably can tell from my HD render below, I used tons of effects on this one.

So after comparing the alternatives available to me, I decided that using an animated GIF was the best option. Biggest downside? It significantly reduces the original quality to a point where important details get lost in the final version. What's the upside? It automatically plays once on page-load, and then freezes the very last frame. Which is exactly what I need it to do.